As I Am - So Much Moisture Hydration Lotion - 237ml

A modern, tailor-made glycerin-infused moisturizer for severely dehydrated hair.
Naturally textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style, and resists efforts to define its spiral pattern. So Much Moisture! TM is a glycerin-rich formula, enhanced with natural botanical extracts, for deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees known to hydrate hair and rejuvenate the scalp.
Also suitable for small children!

Advantages
• Deeply hydrating
• Provides incredible softness
• Enables very easy root lifting when styling with a styling pick
• Allows plenty of stretch to better reflect hair length.

Vegetable glycerin is an organic compound that acts as a humectant. When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair shaft. Moisture is super important for natural curl because our hair type has less cuticle than other hair types and tends to be dry.

Well-hydrated hair resists breakage, adds elasticity, and helps your curls and coils “pop.” Hydrated hair also looks more vibrant and feels softer. So Much Moisture! is formulated with plenty of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and a super softness you have to feel to believe!

It is best used sparingly, especially if you are working hard to achieve a refreshed/curly defined texture via twist-outs, knots, and wash n' go defining methods.

Rub a small amount into hair after your Leave-In Conditioner application and then style with Twist Creams, Gels, and Jellies. If you’re rocking your full texture, you can apply So Much Moisture! a little more generously. Your hair will be fuller, more extendable to its true length, and oh-so-easy to tease and lift at the roots. Remember ladies…don’t overdo it. There is such a thing as “too much of a good thing,” you know. Excessive amounts of glycerin can leave hair feeling sticky.