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Bouclème: Natural Curl Care – CG-Friendly & High Quality
About Bouclème
Bouclème was founded in 2015 by Michele Scott-Lynch, a curly girl herself and passionate about curl care. The brand is specifically designed for curly hair, with a complete line free of sulfates, silicones, and parabens—products that hydrate, define, and add shine without weighing curls down.
Bouclème also attaches great importance to sustainability, ethics, and quality: the ingredients are plant-based as much as possible, the packaging is recyclable, and they only test on real curly hair, not on animals.
What makes Bouclème CG-proof?
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Free from harmful substances : Bouclème does not use heavy sulphates, silicones or parabens, so the curls retain their natural structure and hydration.
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Mild cleansers & co-washes : Product formulas like the Curl Cleanser are “low poo” or very mild, which fits the CG method of not over-cleansing your curls.
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Nourishing botanical ingredients : oils such as coconut oil, argan oil, shea butter and botanical extracts (aloe vera, linseed, etc.) provide hydration, softness and shine.
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Definition & hold without stickiness : gels like the Curl Defining Gel provide hold and curl definition without leaving a stiff or crunchy result.
Who is Bouclème Suitable for?
Bouclème is ideal for:
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Wavy hair (waves), curly hair and frizzy hair that needs moisture and definition.
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Anyone who follows or wants to follow the Curly Girl Method (CG method) and is looking for products without sulphates/silicones/parabens.
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Hair prone to frizz, dryness, or brittleness. Bouclème products help address these problems.
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Users who, in addition to hair care, also pay attention to sustainability, natural ingredients and ethical entrepreneurship.
Main Product Types & Their Effects
| Product type | Function & Importance for CG / Curls | Characteristic Features |
|---|---|---|
| Curl Cleanser / Hydrating Cleanser | Gently cleanses without damaging the curl barrier. Maintains hydration (low-poo/co-wash). | Contains oils such as coconut oil, argan oil; glycerin for moisture. |
| Curl Conditioner | Softens, detangles, repairs dry or damaged hair. | Vegetable butters/oils; quick “slip” when detangling. |
| Curl Creams / Styling Creams | Provides definition, frizz control, softens and nourishes your curls. | Rich blends with shea butter, coconut, etc. |
| Gels & Defining Gels | For hold and definition, let curls dry in a formed style without a crunchy cast (or with the cast easily cracking). | Medium to light hold; fragrances and ingredients are mild. |
| Special Treatments / Oils | For extra nourishment, protection against external influences, shine & repair. | Oil formulas, masks; suitable for intensive use or as a boost. |
Tips for Using Bouclème Products
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Start with gentle cleansing: use a Bouclème cleanser or co-wash to remove product buildup and impurities without drying out your hair.
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Use conditioner to lock in moisture and reduce detangling; let it develop for optimal effect.
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Work styling creams or gels from bottom to top, distributing evenly and scrunching for definition.
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Let products dry on damp hair (e.g. diffuse or air dry) to reduce frizz.
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Experiment with amounts – curl type (loose, medium, tight), hair porosity and thickness affect how much product you need.
Why Choose Bouclème?
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Combining CG-friendliness with high-quality natural ingredients : you get care that works and is kind to your curls.
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Sustainability & Ethics : plant-based formulas, recyclable packaging, fair-trade ingredients, and eco-conscious initiatives.
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A wide range for all steps in your curl routine : from cleansing to styling to care, you can build a complete routine with products that work well together.
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Positive reviews & proven effectiveness : users report softer, shinier curls, less frizz, better definition