About Scrunch It
The mission of Scrunch It is self empowerment. We want all women to feel comfortable and love their bodies. No matter what shape, size or color you are, you are beautiful.
Scrunch IT began in July 2018. I, Devin Clifton, grew up thinking I had straight, frizzy, unruly hair. My whole life I struggled with my hair. I was constantly styling my hair, coloring it, bleaching it, combing it and pulling it back into a tight ponytail. One day I went to the hair salon for a color and the hairdresser happened to be a specialist in curly hair. When I complained about my hair she said, "I hope you know that you have curly hair. If you learn how to take care of it, your hair will be beautiful. '