First something about myself, my name is Jacquelina and independent entrepreneur for over 25 years. Over the years I have had several companies, taken over, started up and sold. These were companies in various segments. Since I am not a professional idiot, it did not matter to me what kind of company it was, the challenge was to make something out of nothing .. I could not always tell you that went well, but ... that is the risk of entrepreneurship. If I saw a challenge in something and thought that it would be nice to start, then I did that ... so also with CG Producten.nl. I will take you on a journey about the creation of this webshop. I too have curls and show you a few pictures over the years ...
I also have curs,
From dark curls to.....blond curls to...almost no curls anymore...
was the start of my search to prevent me from having any hair on my head in a few years.
Maybe you recognize it, before I started with the CG Method, I didn't even know about it, I bought products for curls like a headless chicken. Then again and then again so .. but I knew nothing to bind because in my opinion it was nothing, or I came across something again and had to and would try that ..
In June 2018, 3rd photo, I started to study the CG Method. I came across a page on Facebook about the Curly Girl method. Never heard of it but I signed up with the group and was allowed to become a member ..
But what information I came across .. it was a complete study for me to understand everything, but I think this applies to many. After one day I fully immersed myself in the CG Method, read many messages, I started the hair test, because it starts with that if you want the right products for your hair. Gosh, what a hassle .. but I ended up with this'
Curl type 2a, 2b
Density Medium (thin hair but a lot)
Hair density Fine (felt almost no hair)
Porosity High (the scales felt good, hair was dry after 2 hours, and yes it had a lot of tangles)
Elasticity Low, I didn't have to make a ruler or a calculation, because I just had to pull it on and pats it in half.
Conclusion: Purchase products without protein. But what then ?? Okay, this Facebook page also had a list of products with and without protein, very handy. so I went looking and of course bought as many cheap products as possible.
The final wash Europrofit from Kruidvat, that was not so difficult. Mask from Novex, Co-wash from K3 conditioner, Leave-in from Novex, Taft Gel from Wella. Shea Moisture Shampoo, Raw Shea Butter Moisture Retention.
In short, after a few weeks the Taft Gel disappeared, my hair became very strange, the shampoo also went into the bin (because hey I didn't have to shampoo my hair at all), I replaced the leave-in with Kinky Curly Knot Today (was a bit lighter) and started making linseed gel. That was also not a success, no matter how much I put in my hair, it did nothing .. so the Kinky Curly Curling Custard purchased and I still have it .. After 8 months I also replaced the K3 conditioner with a more expensive brand, As I Am Detangling Conditioner, what a difference it was .. and so I am always trying and searching, and you can tell that I still have not found the holy grail in my opinion. I am also the type to try everything .. but more about that later.
The search for information and products.
During the year that I followed the CG Method I missed something .. you could find information on various Facebook pages, you could find products at X and the other not .. And always check if it was CG.
I missed many uses and ingredients. Some web shops have no information at all with the product. Was it with or without protein, back to the list on Facebook ... pff.
Then came the idea, why not everything in 1 webshop, with ONLY CG friendly products, so that you are not tempted to buy non-CG friendly products. With all the info about the CG method, so you don't have to go from one screen to the other, and also subdivided into protein and protein free products. Nice and easy right?
And CG Products was born.
I am a webshop in a niche market, I thought, because suddenly I saw a few online shops that had the same idea.
So next challenge; How do I distinguish myself from all other shops and who are my customers?
My clients are those who start or have already started using the CG method and who like not having to shop from one store to another, from one FB page to another for information. They go for convenience, service and accessibility for questions. And do not sit in first rank for a dime.
The target group does not become that big, if you start from the last line :)
To be able to live from a shop like this one must really distinguish itself and I try to achieve that by entering into partnerships with companies abroad that have a great product, of course CG friendly, but have not yet launched it in the Netherlands . So far we have succeeded quite well and we will continue ......! Remember that it takes a lot of time and money to put a webshop on the market.
What does CG want to be?
-clear explanation about the CG method
-short communication lines
variation in products
In short: A complete webshop where you can find (almost) everything for your curls.
Obviously I am not naive and know that shops will follow ...
But .... CG Products will lead the way in marketing and that is ahead in the market!
Written on 01-07-2019